Homework assignment Research Paper Example | Topics and Well Written Essays - 750 words

Homework assignment - Research Paper Example Over the years, many employers have been faced with the dilemma of having to recruit workers but they lack ideas of how to get the right person for the job. This happens in situations where someone may require a house help, mechanic, electrician and many more to work for an individual. An example of the problem is that an individual may be travelling and their car experiences a mechanical breakdown and you are unaware of how to deal with this problem. This site will help an individual get a mechanic near their location. This section outlines the approach to the problem described above. The approach is from Foster et al. [2, Sec. 6], which discusses a scenario of service-based distributed query processing using OGSA-DAI. The key idea is to make the data available to all the users via a web service with the help of Grid Distributed Query Processing Service techniques (GQPS). An adequate method of solving this problem is to create a web browser where all interested personnel can sign up and fill a form which involve entry of personal details like; location, age, profession among others (Oliver, 2005). All those who sign up will have an account with their details that will be stored in a database. The web interface will contain a search option which will enable anyone interested in getting a worker will enter the profession and a list of all those in that category of profession will be. In case the employer needs some from a particular area, he or she needs only to specify the area while searching (Converse, 2004). The design delivers a web based interface for data access. The intended deliverable of this project is the development of a site for data access search of professions in a distributed environment, which indeed will provide more opportunities for work applications in real world scenarios (Vikram, 2005). The site will also have a rating system through which service providers can be rated. This is vital information that employers

Training Need Assessment Research Paper Example | Topics and Well Written Essays - 1000 words

Training Need Assessment - Research Paper Example People stayed in the organization till the completion of their degree program which was funded by the organization. Soon after completion, they switched to some other opportunity. It caused Forest Park Corporation a huge loss not only in terms of finances paid to the educational institutes but also by losing the capable and skilled employees who were hired out of many candidates. The organizations had plans for the employees as it wanted to grow for the next five years as well. When the organization started fully funded study programs for the employees, it had expectations to win loyalty of the employees as it was investing in them. The organization had confidence in the capabilities of their employees, hence it started this program. It was an explicit expression that organization cares for its employees. But, it failed to convey its expectation to the employees. Employees enjoyed Forest Park Corporation as a platform to pay their education fee and they left after completing their degree. It was like a proof that they do not consider Forest Park Corporation as a platform where they could serve with their enhanced capabilities. In the nutshell, the core problem was churn out of employees despite development programs and the loss incurred due to development projects. The organization started fully funded study programs for its employees so that they can learn more and play effective role in the growth of the organization. However, it did not work out. The causes of this unexpected scenario are mentioned below. Individual level consideration is vital for assessing the training needs of the employees in Forest Park Corporation. Employee turnover is natural for any organization as employees long for better career. However, for the corporation which is investing in the development of employees it is a big loss. It becomes worse particularly when neither it can reap

6 Essay Example | Topics and Well Written Essays - 250 words

6 - Essay Example Laying off workers will result in unemployment loop that is going to reduce the demands further. From an economist’s point of view, the key indicators of goods and services are government purchases, net export, investment and consumption. As for consumption when the consumers are scared of spending, it is likely to spike of an economic crisis. The main reason people are scared to spend is because of the economic uncertainty. When it comes to investment, normally a reduction in consumption will also come with come with an increase in investment, however, with a decrease in cost of mortgage people tend not to invest. A reduction in the price of goods that are both exported and imported tend to lead to a general reluctance of people to invest. According to Keynesian theory, the government should spend more on things that are to make people spend more money (Mankiw, 2008). Generally if Keynesian theory is to be observed, one should take a keen look on these four factors and how they relate to an economic

Training Need Assessment Research Paper Example | Topics and Well Written Essays - 1000 words

Training Need Assessment - Research Paper Example People stayed in the organization till the completion of their degree program which was funded by the organization. Soon after completion, they switched to some other opportunity. It caused Forest Park Corporation a huge loss not only in terms of finances paid to the educational institutes but also by losing the capable and skilled employees who were hired out of many candidates. The organizations had plans for the employees as it wanted to grow for the next five years as well. When the organization started fully funded study programs for the employees, it had expectations to win loyalty of the employees as it was investing in them. The organization had confidence in the capabilities of their employees, hence it started this program. It was an explicit expression that organization cares for its employees. But, it failed to convey its expectation to the employees. Employees enjoyed Forest Park Corporation as a platform to pay their education fee and they left after completing their degree. It was like a proof that they do not consider Forest Park Corporation as a platform where they could serve with their enhanced capabilities. In the nutshell, the core problem was churn out of employees despite development programs and the loss incurred due to development projects. The organization started fully funded study programs for its employees so that they can learn more and play effective role in the growth of the organization. However, it did not work out. The causes of this unexpected scenario are mentioned below. Individual level consideration is vital for assessing the training needs of the employees in Forest Park Corporation. Employee turnover is natural for any organization as employees long for better career. However, for the corporation which is investing in the development of employees it is a big loss. It becomes worse particularly when neither it can reap

Joan of Arc Research Paper Example | Topics and Well Written Essays - 2000 words

Joan of Arc - Research Paper Example They again felt that they would be able to hold on to the sovereignty of their nation and have their own king on the throne. Joan of Arc lived her life according to what she felt was the dictate of God. What she did was based on the visions that she had when she was a child living in a village of France. Her rise to power in France was thus meteoric. Her death however, was equally tragic. A gruesome death at the hands of the English Church was hardly what she deserved after the pains that she took for the sake of her motherland, France. Following her death, her memory was recovered and she has now entered into public consciousness through literature and various other sources. This paper shall seek to understand her position as a woman in the fifteenth century and attempt to answer the question as to whether this position affected the different choices that Joan of Arc took. Joan of Arc’s entry into French politics is looked upon with great surprise by many who are familiar wit h the condition that women found themselves during the fifteenth century in France and for that matter, anywhere in the world. This is not a pointer to the immense clout that Joan of Arc wielded at this point, right at the beginning of her career, but to the condition that France found herself in. ... She however, looked at the situation where the Count of Dunois had led France to and sought to reverse it. The siege of Orleans had started to look like a hopeless affair as far as the French were concerned. The siege which had continued for over seven months had started to look ominous from the French point of view. This condition was changed to a large extent with the point where Joan of Arc enters the history of the Hundred Years War. Her journey to meet the Dauphin was the catalyst behind the revival of the French hopes as far as the continuance of their resistance was concerned (Pernoud 1999, 9-11)1. This journey was an uncommon one for any woman to undertake and this was the beginning of her breaking various stereotypes that are often assigned to women. This was a breaking of a barrier of customs that did not have such a precedent. Joan of Arc thus set an example for those who were to follow her, providing them with an example of initiative. In the twenty first century, there a re many women who are lauded for their political initiative and courage. One needs to remember that Joan of Arc’s actions were taken in a conservative society where women were given much less freedom than they are in today’s society. This makes her achievement all the more praiseworthy. Calling her the â€Å"Ideal Androgyne†, Marina Warner talks of Joan’s transvestism2 (1981, 140). Wearing clothes that were traditionally worn by men was something that Joan had to resort to so as to protect herself from sexual advances by male soldiers of both camps. This points to the condition that women had to face in society at the point of time when Joan was active. The importance of this lies in the fact that even a person who was powerful in the larger 1. Pernoud

Company Introduction, Market Segmentation, and Product Positioning Essay Example for Free

Company Introduction, Market Segmentation, and Product Positioning Essay The key to successful product implementation in today’s national enterprise system is the effective marketing of a new product with the company’s line of existing products. As stated by Lacobucci (2012), marketing is defined as an exchange between a company and its customers. The customer wants something from the company or firm and vice versa. In previous times, a company would manufacture a product they thought the customer would want or need. The customer purchased that product because of a pending need, which basically meant that marketing used to be product oriented. However, marketing today is more that an advertisement for goods and services in an attempt to attract new business. We live in a customer orientated and empowered marketing environment. We realize the importance and ramifications of having an exchange with our customers and developing a relationship with them. It is this exchange of information between our company and our existing as well as future customers that secures our position in our target market. Our company is a regional tool distributor located in the northeastern section of the United States. Our customer base consists of several major retailers, nationally known in the retail and wholesale tool industry. We used the brand label Blue Steel Tools for marketing and distribution of our products to discuss the implementation of an effective plan to market a new product line, the Illuminated Power Wrench. This paper will analyze market, identify our market segment for sales distribution and discuss the reasoning for the segment. Discussing the target market and why the targeted customers were specifically selected. We will do the SWOT analysis; describe the unique market position and the expected service provided in meeting the needs of the target audience. 1. Identify the marketing segment for the product and provide a rationale for this segment. The definition of a market segment as stated by Lacobucci (2012) is a group of customers that shares similar inclinations towards our brand. To define market segment further for our needs, it is an identifiable group of individuals, professionals or organizations that share one or more characteristics or needs in an otherwise homogenous market. In our case, our product will have a very wide market of consumers and small business owners and employees. Therefore we will need to reduce the market segments to larger chunks. Market segments generally respond in a predictable manner to a marketing or promotion offer. The market segment for the new product will vary widely due to the versatility of our product usage. Our main segment approach will focus on the wholesale distribution to retail repair supply stores who carry lines of tools for resale to the private and business consumer. These market segments will include businesses such as Lowes and Home Depot, retail tool distributors such as Harbor Freight Tools, automobile parts stores such as Advance Auto Parts and tool catalogue companies such as great Northern to name a few. As we analyze this segment we ask the question if this segment is viable and can we profit from using it. Other considerations are accessibility and measurability. This segment is small enough to manage our sales and distribution, but large enough to reach the ultimate user of our product. This market segment possesses the potential and versatility to sell and distribute our product to the target consumer market with a widely diversified audience in the retail industry. The bases for this segmentation include similar demographics, geographical locations, and psychological make-up of customers and behaviors of users/purchasers. In other words, the customer base for our segments meets the desired user of our end product. Anyone who builds or repairs something whether they are a novice or professional is a potential customer. Therefore, by using this method of market segmentation for product distribution, we will successfully sub-divide a large homogenous market into clear identifiable and manageable segments that have similar needs, wants or demand characteristics indicated by Lacobucci (2012). 2. Discuss the target market and provide rationale for this target market. The target market defined is the particular market segment at which a marketing campaign is focused. As stated earlier, this product has been designed for the retail tool industry. We have targeted segments in the industry that will be the most successful in reaching the consumer and generating a demand for our product through steady sales. Lacobucci stated the first perspective in assessing segments target is to have a view of the segments themselves and the primary concern is the segment be profitable. This in turn will become a profitability issue for our company as we continue to hold a place in the small tool market and generate profits with continued sales. The second perspective examined was if the market or segment fit with who we are. In this case the answer is yes. The ultimate target for this product is the consumer. The greater exposure we have, the higher propensity for sales growth. The illuminated ratchet screw driver is a quality tool for use by not only the novice home self repair person; it will also meet the needs of the professional repair person, no matter what the industry. The illumination system in the handle of the wrench will appeal to the vehicle mechanic working in the close quarters of an engine compartment, the electrician repairing the circuit breaker box, the computer repair technician working in between electronic circuitry as well as to the basic consumer performing handy maintenance projects. This tool will come with the standard wrench lugs and have availability to accessories such as wrench tips to enhance its versatility to meet the needs of a wider target audience. The wider target audience is customers of our targeted market segments. Therefore the target market is our pathway to the ultimate user of the product is consumer sales. The strategic sales objective of these retail establishments coincides with our strategic vision of reaching the ultimate user of our products, satisfying their needs and increasing the likelihood of additional product sales. 3. Perform a SWOT (strengths, weakness, opportunities and treats) for the company. As we move forward in the marketing of our product, we need to our own corporate strengths. Lacobucci (2012) suggests the use of a SWOT analysis in identifying our strengths, weaknesses, opportunities and threats. The strengths and weaknesses characterize our company in relation to competitors where the opportunities and threats characterize the broader environment such as the tool industry, suppliers, the government and etc. Our strengths are in our track record in t he tool industry. We have provided quality products at competitive prices. Another perceived strength is in the management of our company. The senior management of Steel City Tools has provided a strategic vision with clearly defined attainable goals for market position and sales. However a perceived threat is in the foreign market. A number of tool company’s efforts have been over shadowed with a cheaper duplication of products from foreign markets. The US has been plagued with a reduction in the manufacturing industry due to globalized markets, elimination of trade barriers and outsourcing. The end result is our market segment (distributor) could purchase a similar product cheaper and increase their gross margin and not purchase our product for resale. Another threat we are not prepared to react to is loss of a major distributing customer. With more and more businesses merging, we could lose a distribution source with no warning. One of our weaknesses is we have focused on sales east of the Mississippi, thus limiting market expansion. However, this could be turned around as a future opportunity for market expansion. An easy way to expand our market is to establish a retail division and use infomercials through the cable television network to accept mail order/telephone order select product sales such as our new illuminated power wrench. However, a marketing effort of this nature would require careful consideration must be given to the geographical area so as not to alienate our primary segment customers. A move of this nature would require additional capital investment and careful analysis of this type of expansion would be necessary to minimize risk of project failure. The SWOT is useful in clarifying our marketing questions. The key is to address our shortcomings so as not to give the competition an upper hand and not raise concerns with our customers and capitalize on our strengths for continued success. 4. Create the market position for your product and service. Explain your rationale. Product positioning, according to the Encyclopedia of Business, involves the tailoring the entire marketing program to include product features, distribution, price, quality and service to meet the needs of the consumer within the specific market segment. In this manner, the product positioning is part of the overall market segmentation. Product position takes place in our distributors store, or target market segment and tells us how we can strive most effectively in that market segment against our competition which are also present on display. The key is to understand the consumer perceptions of the product and the marketing behind it. Quality, reliability, affordability, unique features, benefits to the customer is just a few attributes of product positioning. According to Lacobucci (2012) positioning is often about modifying the four P’s of marketing (position, price, place and promotion). In the case of our company, our reputation is a reflection of the position to provide a quality product at a competitive price while leading the market in innovation. Our company performance is attributed to the quality of our employment staff. Our employees are at the core to our success. We have established core values for our company’s work force by creating a positive work culture with recognition of the whole person concept. The strategic leadership from the top on down to the employee fosters productivity with reward and recognition to enhance their performance in support of the company operations to include our marketing efforts. Thus the positive and proactive personality of our company in meeting its marketing objectives is a direct reflection of the quality of every member of the Blue Steel Tool Team. As we continue to grow and develop products for sale, we position our products at a distribution sales point or market segment with the greatest customer exposure for maximum market penetration. We will service our product to the satisfaction and benefit of the customer so as not to jeopardize customer confidence as well as the business relationship with our market segment. The product we create and the service we provide are a direct reflection of not only our company, but that of our distributors. Our products are designed to meet the working needs of our professional as well as consumer clientele with a level of quality that meet or exceed expectations at the best value. References Lacobucci, D. (2012) Marketing Management: 2012 custom edition. Mason OH Market Segment Defined Retrieved from http://www. businessdictionary. com/definition/market-segment. html Morley R. (2006), Trumpet Print Edition: The Death of American Manufacturing, February 2006 Retrieved from http://www. thetrumpet. com/index. php? page=articleid=1955 Reference for Business Product Positioning: Encyclopedia of Business, 2nd ed. Retrieved from http://www. referenceforbusiness. com/small/Op-Qu/Product-Positioning. html Target Market Defined retrieved from http://www. businessdictionary. com/definition/target-market. html

The Wessex Tales Essay -- miscellaneous

The Wessex Tales Explore Hardy’s portrayal of women in three of the stories studied. The Wessex tales was set in the nineteenth century; Thomas Hardy decided to write his stories and novels in the past, during the nineteenth century before he was born. Hardy got some of his ideas from his grand parents; he used to spend long evening next to the fire listening to his grand parents telling stories form the past. Thomas Hardy invented his own places He is highlighting the point that women around that time do not have a say in any thing. The expectations of women were that they had a lower profile At this time people lived in small communities so every one knew each other, so gossip got around the community. If any one did any thing wrong then they became a victim of there own community, and would become isolated. Thomas Hardy portrays Rhoda s being a social victim for having a child out of wedlock, although she is isolated it is ironic that Farmer Lodge is not, but he is still accepted as part of the community. This shows women are lower than men women are inferior to men. Farmer lodge does not acknowledge the fact that he has a son ‘Just the same as usual’ ‘ Took no notice of you’ ‘None’ Rhoda son is use to his dad ignoring him. All that Farmer Lodge has given Rhoda is a job, Rhoda works away from the rest of the workers because she has been discarded. Hardy describes Rhoda as ‘Fading women of thirty’She looks older than she actually is; it also...